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BY FLORANCE

Timeless style born from family history - modern, sophisticated, and authentic

The story of By Florance began with a clear mission: to create fashion that combines elegance, character, and personality. Since then, we have been designing collections distinguished by quality, style, and attention to detail. We draw inspiration from international trends and the Mediterranean lifestyle – our designs represent conscious style, individuality, and timeless beauty. By Florance embodies a modern approach to life – light, refined, and full of care for quality.

Our mission

By Florance is synonymous with timeless fashion, conscious choices, and quality you can feel in every detail. We create collections that inspire, are durable, and highlight individual style.

Our values

  • Inspiration with vision: Our collections draw from international trends and cultural influences—always with a unique character.
  • Individual approach: We believe in honesty, authentic relationships, and customer service that truly listens.
  • Sustainable style: We focus on responsible materials and timeless designs—with the future and the planet in mind.
  • Quality without compromise: From fabric to finish—every detail matters. We choose only high-quality materials.
  • Exclusivity with character: Our products are carefully selected and created with uniqueness in mind—subtle, stylish, and one of a kind.

Our passion for fashion motivates us every day to strive for excellence—with attention to style, quality, and sustainability.

Free shipping

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30 days for return

With W By Florance, you buy risk-free – with a 30-day money-back guarantee. Just return it if something doesn't fit.

Customer service

Need help with your order? We are at your disposal – contact our customer service department.