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BY FLORANCE

Timeless style born from a family history - modern, refined, and authentic

The story of By Florance began with a clear mission: to create fashion that combines elegance, character, and personality. Since then, we have designed collections distinguished by quality, style, and attention to detail. We draw inspiration from international trends and the Mediterranean way of life - our designs embody conscious style, individuality, and timeless beauty. By Florance is the embodiment of a modern approach to life - light, refined, and full of care for quality

Our mission

By Florance is synonymous with timeless fashion, conscious choices, and quality you can feel in every detail. We create collections that inspire, are durable, and highlight individual style.

Our values

  • Inspiration with vision: Our collections draw on international trends and cultural influences - always with a distinctive character.
  • Individual approach: We believe in sincerity, authentic relationships, and customer service that truly listens.
  • Sustainable style: We focus on responsible materials and timeless designs - with the future and the planet in mind.
  • Quality without compromise: From the fabric to the finishing - every detail matters. We choose only high-quality materials.
  • Exclusivity with character: Our products are carefully selected and created with uniqueness in mind - subtle, stylish, and one of a kind.

Our passion for fashion motivates us every day to strive for excellence - with attention to style, quality and sustainability.

Free shipping

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30 days to return

With W By Florance, you shop risk-free - with a 30-day money-back guarantee. Simply send it back if something isn’t right.

Customer service

Need help with your order? We're here for you - contact our customer service team.

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